is a brand with a purpose.

LLGND™ is a Black-owned, social purpose fashion brand with a mission to create lasting change in historically-marginalized communities by changing the self-destructive themes of normalized violence, drug use, and misogyny that dominate hip hop culture - in music, sports, fashion, and art. By being the change that we want to see and inspiring others to do the same through fashion, we team up with musicians, athletes, and artists to create a better hip hop culture around the world.