Grayson Wolf Walker
Other Brands Managed
I have had the opportunity to work on brand management and strategy for several brands other than my own, during which I was responsible for creating branded content and graphics, developing strategies to grow brand awareness, conducting market research, and sticking to brand identities and guidelines. The following are a few examples of these brands.
2024
Responsible for utilizing the SDAC brand to market SDAC VI, create branded swag and materials, update website, and draft and distribute branded communications.
2023
Spark @USD
Collaborated with branding agency Cubic Orange to ideate and develop Spark @USD brand for new social innovation institute. Created materials, advertising, and content to spread brand awareness and was solely responsible for brand and marketing strategy.
2020
Rhodes College Athletics
In 2020, the Rhodes College Athletic Department underwent a rebrand and I was part of a committee that worked with a firm to ideate the new brand look and feel. My most significant individual contribution was a push to utilize imagery of the city of Memphis (which ended up being the bridge) in the new secondary logo in order to connect the university with the surrounding city - a historically underdeveloped connection.
